'Strategy at Every Corner' is a remarkable book. It encourages readers to view strategic challenges and organizational issues from novel perspectives, and aims to inspire them to "see things differently, and see different things."

Building on video material, interviews, panel sessions, newspaper articles and anecdotal material, Paul Vlaar and his colleagues set out to explore how actors in a wide variety of settings attempt to survive and prosper. Their work clarifies, for example, how you may benefit from insights into:

- Organizing principles used by animals and participants in military operations;

- Mechanisms through which leaders of creative and religious organizations attempt to cope with paradoxical tensions;

- Means by which members of sports clubs try to build, maintain and regain momentum;

- Acts of drama, game, and fight used by account managers to create and appropriate value in collaborative relations;

- Strategic conditions influencing the viability of strategies and business models in base of the pyramid markets;

- The power of analogies and metaphors, narratives and stories, games, and other participative events

Next to conducting sound and rigorous studies, the authors have invested great efforts in presenting a unique piece of work that is relevant, fun to read, and inspiring, offering a hotbed for a new breed of strategists.