C. K. Prahalad - The fortune at the bottom of the pyramid
Schrijver: | C. K. Prahalad |
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Titel: | The fortune at the bottom of the pyramid |
ISBN: | 9780131877290 |
Taal: | Engels |
Uitgever: | Wharton School Pub |
Bijzonderheden: | Goed, 2006, Paperback, 273p |
Prijs: | € 12,50 |
Verzendkosten: | € 4,50 (binnen Nederland) |
Meer info: | The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who |
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