In a challenging and constantly changing business environment, knowledge and foreknowledge about your business environment is crucial to smart decision making and sound strategy. Competitive intelligence (CI) reveals the true state of your business, exposes the unknown, and shows you how to tackle current market conditions. It helps you recognize risks and new market opportunities earlier and act faster.

In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first CI firms in the United States, provides her expert analysis on the immediate benefits of CI for today s businesses. She reveals why CI is critical for minimizing risks when formulating your business strategy.

Good CI delivers often surprising truths, gives you a heads up on what s coming, and equips you with the knowledge to outmaneuver your toughest rivals. Using the accurate and objective knowledge good CI provides particularly during unpredictable and turbulent times you can gain control over the future of your business. The true power of CI lies in its ability to reveal what s happening outside your organization to take off the blinders and show you the true competitive state of play.

Competitive Intelligence Advantage:

Defines and refines the elements of quality CI

Details why what you don t know will hurt you

Equips you with techniques for detecting opportunities and seizing them

Shows you when and why to use CI to your advantage

Helps you understand and evaluate information sources

Demystifies and debunks common myths about CI

Competitive intelligence is a robust management discipline that is often misunderstood and underestimated, yet always results in numerous benefits when used wisely. If you re a senior level executive or organizational leader and you aren t tapping the power of CI for an external perspective on your customers and the marketplace you re giving your competitors the upper hand.