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Sugiyama, Kotaro, Andree, Tim - The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency / Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency
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| Schrijver: | Sugiyama, Kotaro, Andree, Tim |
| Titel: | The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency / Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency |
| ISBN: | 9780071748124 |
| Uitgever: | McGraw-Hill Education - Europe |
| Bijzonderheid: | 2010, 320pp, Gebonden, met lossen omslag. Als nieuw |
| Prijs: |
€ 32,75
€ 4,00
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| Meer info | The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way. |
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