Flaptekst

Winner of 11 national-level awards:
2022 Goody Business Book Awards - Winner: Marketing - Communications and PR
2022 Goody Business Book Awards - Winner: Marketing/Sales - General
2022 Goody Business Book Awards - Finalist: Business - Career Success
2020 eLit Book Awards - Gold Medal: Education/Academic/Teaching
2020 Best Book Award - Finalist: Business: Communications/Public Relations
2020 Best Book Award - Finalist: Business: Marketing & Advertising
2020 Reader's Favorite Award - Honorable Mention: Marketing
2018 eLit Book Awards - Bronze Medal: Business/Careers/Sales
2017 Next Generation Indie Book Awards - Finalist: Careers
2017 Best Book Award - Finalist: Careers
2017 Reader's Favorite Award - Honorable Mention: Occupation

What readers say:
¿ Your Write to Influence! training ... led to increased professional advancement opportunities for countless numbers of service members. -- Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA)
¿ Bass's Write to Influence! is an invaluable resource ... The process of drafting effective professional writing projects and then honing them to perfection has rarely been so inviting or presented with such clarity and enthusiasm. -- Booklife Prize
¿ Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces -- D. Donovan, Senior Reviewer, Midwest Book Review
¿ This book should be in every professional's library. I heartily recommend Write to Influence! -- Baba Zipkin, Former Senior Counsel, IBM
¿ Write to Influence! will be my go-to-guide for many years to come. It is now a must-read reference for all my employees. -- Rick Mix, President and CEO, Cleared Solutions Inc.

Powerful writing changes lives! It's also the lifeblood of successful organizations. It correlates directly to success -- personal and professional -- and often tips the balance between success and failure. With this book, make every second of the reader's time play to your advantage. Chose Write to Influence! when persuasive writing is paramount to your goals. Learn to:

¿ Write to win with products - clear, concise, and compelling
¿ Extend your influence -- persuade others to support your cause
¿ Generate powerful resumes and input to performance reviews
¿ Compete well for contracts, grants, etc.
¿ Defend budgets and justify additional resources
¿ Compose polished, succinct, and effective email
¿ Nail the essay for college applications

The second edition includes 70 new pages, incorporating material from Carla's workshops for government agencies, corporations, private businesses, NGOs, and academia.