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Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability. --Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini This book is a must-read for anyone who wants to increase profits via optimized prices. --Thomas Ingelfinger, Board Member, Beiersdorf AG a.d., Board Member at several corporations, investor This book is a game changer. --Peter Brabeck-Letmathe, Chairman Emeritus, Nestlé S.A., Vice-Chairman of the Foundation Board of the World Economic Forum, Chairman Emeritus, Formula One Group A Concrete Guide to Supporting Smart Pricing within your Organisation The 10 Rules of Highly Effective Pricing is an intuitive and exciting exploration of transformative pricing strategies for organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta walks you through the strategies, implementations, and concepts you'll need to generate powerful new approaches to pricing. Using both short- and long-term pricing strategies, you can deliver sustained competitive advantage for your firm. Learn to go beyond the traditional cost-plus approach to pricing and begin utilising ideas like profit culture, value selling, and price image to identify opportunities for outsized profits and new growth strategies. Through concrete case studies of real-world companies using pricing to their advantage, you'll discover how to implement price transformation in your own organisation. An extraordinary and insightful blueprint for pricing mastery, The 10 Rules of Highly Effective Pricing is a must-read for executives, board members, managers and entrepreneurs.